HOW IT BEGAN
After being a member of the seven-person Salesforce startup team, working closely with Anthony Robbins and even acting on some of our favorite shows like Friends, ER and Saved by the Bell, our Founder Monica found herself the inventor of a product for children – The Little Looster. Without showing demand, retailers were hesitant to take on a product that took up so much shelf space. So, with a garage full of 500 Loosters and no budget for a marketing team, she figured she needed a miracle, when what she really needed was an army of sales people. She needed Influencers.
The grueling process of finding Mom-bloggers with children in the correct demographic and with engaged and loyal audiences was far from scalable. She found herself wondering why there wasn’t a platform where she could search for Influencers, from micro to macro, by location and a simple keyword search. A solution that also included a calendar to keep track of posts and partnerships for both Brands and Influencers? An affordable alternative to the pricey agencies that played “middle man” for relationships between Brand and Influencers? With Salesforce under her belt, she knew what she wanted – a CRM (Customer Relationship Management) tool for Brands and Influencers and since it didn’t already exist, we created it…FlipperSplash!