With a variety of options available to integrate social sharing on your website, it can be an overwhelming process to even find a starting point. “Social Login” is a great stepping stone into the world of social media integration and to make this process easier we have a free tool to help you.

What is “Social Login”?

  • It’s an alternative to asking users to login with email and password
  • It requires integration with your website or application

Why “Social Login” ?

In general, approximately half of web users opt to use social login, and 77% feel it should be offered on every website and app. Listed below are just a few of the benefits for both consumers and the business:

Consumers:

  • Easy and fast to use
  • Single login and  password across applications
  • More Secure
  • Enhanced personalization within the site or application

Businesses:

  • Streamlined user experience
  • Deep and authentic user profile details without having to ask
  • Personalizations and extended analytics
  • Easier to encourage social engagement within the app
  • Increased conversions/signups

Almost 70% of social logins are done via Facebook, now this doesn’t mean that’s the best option for your site or application.  It is simply far and away the most frequently used option on websites and applications currently. If another site is more relevant to your customer base and offers you the information you are looking to analyse, then that could be the best route to go.

To see what kinds of information you can access from the social login, visit the Social Login Explorer

Also, find out what information applications gain access to when you use the social login box, it’s three simple steps. (This tool has been built by SourceFuse)

A few things to keep in mind when offering “Social Login” on your website or app:

  • Keep it clean, clear, and professional presentation
  • Use the appropriate social networks relevant to your application
  • Only ask for the information you need
  • Clearly indicate your intentions for their information
  • Avoid asking for intrusive permissions
  • Always offer an option to create an account via email as well
  • Do not violate the trust you have built with your users (spamming their wall, friends, etc)