SourceFuse for Media & Entertainment

Modernizing media platforms for the streaming era.

SourceFuse modernizes media platforms on AWS so leaders can scale catalogs, cut cost per stream, and turn audience data into revenue, without a multi-year rebuild.

10x ingestion scalability, from 2M to 20M+ tracks a day

99.99% availability and 35% lower cost after SaaS modernization

manual, spreadsheet-bound reporting replaced with AI-automated media monitoring

What's Holding Media & Entertainment Back

& How We Fix It

Problem Statement

Platforms that cap growth instead of enabling it.

Legacy databases and single-tier architectures force compute and storage to scale together, so a spike in traffic or catalog size means overspending, slowdowns, or downtime. Tuned Global's SQL Server core hit this wall as API calls passed 10 million; BluHorn hit it as an in-house PHP stack in one data center.

Solution

Modernization-led migration on AWS.

Monolithic media platforms move to elastic, cloud-native architectures with workloads decoupled and scaling designed in. Tuned Global gained 10x ingestion headroom and 33% lower database cost; BluHorn reached 99.99% availability, 35% cost optimization, and a 93% performance gain. Neither required a rebuild from scratch.

Problem Statement

Audiences that churn faster than you can win them.

Video streaming churn now runs around 40% a year, and monthly churn climbed from 2% in 2019 to 5.5% by early 2025. A third of subscribers have canceled or considered canceling over poor content discovery. Retention is a data problem before it's a content problem.

Solution

Data and AI for audience insight and personalization.

Unified audience, viewing, and engagement data on AWS and a lakehouse foundation powers recommendation, discovery, and churn-prediction models. Personalized recommendations have been shown to lift watch time by roughly 35%, and better discovery is one of the most direct levers leaders have on retention.

Problem Statement

Content operations that don't scale with output.

Metadata tagging, media monitoring, captioning, localization, and moderation still lean on manual work, which caps how fast content ships and how far it travels. The PRactice was extracting article metadata by hand and reporting only fortnightly; nearly half of video creators already use AI for captioning and transcription because the manual path can't keep up.

Solution

GenAI and intelligent automation in the content workflow.

AWS AI services applied to the content middle: Amazon Comprehend for metadata extraction and SageMaker for content scoring, as SourceFuse built for The PRactice, plus GenAI on Amazon Bedrock for transcription, translation, and moderation, governed and auditable. Manual monitoring and reporting become automated and data-driven.

Problem Statement

Audience, content, and revenue data trapped in silos.

Streaming, ad, subscription, and rights data sit in disconnected systems, so no one has a single view of the audience or the economics. That blocks accurate reporting, monetization decisions, and the AI initiatives leaders want to fund.

Solution

A media data lakehouse and analytics layer.

One governed hub on AWS and Databricks unifies content, audience, and commercial data into a common model, powering reporting, monetization analytics, and ML from a single source of truth. Reporting workloads scale independently of ingestion, the way they do for Tuned Global at 10,000 reads per second.

Why SourceFuse

Built for scale under load. We modernized Tuned Global for 10x ingestion and 10M+ concurrent API calls, and rebuilt BluHorn to 99.99% availability, the kind of growth media leaders plan for but their platforms can't always absorb.

Migration is our core discipline. PROTEUS moves Oracle and SQL Server to PostgreSQL up to 90% faster with audited, hallucination-free conversion, the same class of migration behind Tuned Global's move to Aurora PostgreSQL.

SaaS engineering, proven. AWS SaaS Services Competency, with media products like BluHorn rebuilt as cloud-native, multi-tenant SaaS.

AI-native delivery. Claude Code and proprietary agents embedded across the SDLC, plus AWS AI services (Comprehend, SageMaker, Bedrock) in production, as delivered for The PRactice.

Proven AWS partner. AWS Premier Tier with MSP validation, plus audit-ready ISO 9001, ISO 27001, and SOC 2.

Flexible engagement models. From delivery pods to full platform ownership.

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Ready to build a media platform that scales with your audience?