BluHorn® is a media buying solution that was created by media buyers, for media buyers. To easily organize, analyze and communicate media buys for broadcast TV, cable TV, radio, outdoor, print, and digital media.
Bluhorn is built on a custom PHP MVC framework that powers the backend storing all the data on a MySQL Aurora database. The frontend is built using JQUERY and hands on tables to provide a familiar Google Sheets like user interface where users can buy and analyse orders. The entire stack is hosted on Amazon AWS using the following services – EC2, RDS – Aurora, S3, CloudFront, SNS, Kinesis and SES.
"What I really get with SourceFuse is the ability to scale. A large part of my business is being able to personalize and customize my product to the needs of an agency or business purchasing a substantial amount of media. Partnering with SourceFuse has not only allowed me to reduce the operating cost and increase product performance. But given me the ability to spin up additional server, compute, database, and most importantly additional development teams within days, and in some cases hours."
Wes Benwick (BluHorn)Vice-President of software architect
Reduced Update Rating from 40 seconds to 3 seconds. BluHorn’s Update Rating is a product feature that calculates an ad buys rating — the demographic, reach and performance. To properly run the algorithm we have to warehouse and interpret dozens of different data sets, some from comScore and Nielsen, to forecast and analyze performance. We were able to reduce the response time by 92%.