31 Aug

A GEEKY HIMALAYAN ADVENTURE

A year ago I had visited Ladakh with my cousin and since the trip did not go as expected, I decided to revisit the place. Back then I had absolutely no plans to travel alone, however a few recent events in my life led me to change this decision. For a big trip, where I had to travel to 18000 plus feet(Chandigarh-Rohtang-Leh-Srinagar-Chandigarh), making my way through one of…


20 Aug

THE EVOLVING SOURCEFUSE WEBSITE

We looked it up, the internet defined a website – a noun as “a location connected to the internet that maintains one or more web pages” Technically that’s true, but being in the business of internet of things, for almost a decade, we (us SourceFuse’ians) like to believe, if your brand had a soul, the website would be the window to your Brand’s soul. So, having completed 9…


13 Aug

Reward, Recognize & Repeat

“People work for money, but go that extra mile for recognition, praise and rewards.” - Dale Carnergie All of us, whether working in the corporate world, running our own businesses or homemakers, go through the “Oh! I don’t feel like working today” days. It’s alright to have these days far and few in-between. But when they become more and more frequent, so much so, that we have…


06 Aug

A QUEST FOR UNIQUE !

You know how an event that probably lasted for a time so insignificant, can drive your thoughts on a course that takes sometimes a few hours to a few days to a few years to cover. It all started on a very predictable (the kind you can close your eyes and go through) day with the ‘Samsung Next Is Now Ad’. Amongst all the other background noises, I heard a tune that was distinct…


31 Jul

Airbnb: From Airbeds to Applications

Anyone who has looked for a cheaper alternative to hotels or hostels while traveling around the world has probably looked into Airbnb. Having just spent a month in Italy using only Airbnb, I have become very familiar with the entire process, as well as the web application. Airbnb allows users to input the location they wish to visit, the price range, the dates they wish to…


24 Jul

Web Hosting Explained: How to find the perfect hosting service for your website

We live in the age of “The Internet”. Today everyone wants their business to be online. Having an online website gives a face to your business and helps attract more customers. Nowadays it is very easy and affordable to own a website. CMS platforms like WordPress are absolutely free and easy to use. Domain costs are getting cheaper by the day and a good shared hosting account…


24 Jul

SEO TECHNIQUES TO MASTER: Essential tips & techniques to up your SEO by 70%

The World Wide Web world is not the same anymore and to be able to achieve effective outcomes, every kind of business should be up to date with the latest trends. To make it to the top of the search engine results, your site needs to be well-structured and designed as per the essential SEO requirements, and with these simple to follow techniques you can improve the visibility…


28 May

AUDIOPHILES, YOU STILL NEED TO STAY AWAY…

So my folks! Are you in the market to find a dedicated portable media player? Yes, there are some bums who still do that. I am one of those. My phone hasn’t yet replaced my music player and there are reasons for that. 1. Too many interruptions with too many notifications. 2. Battery drains faster. 3. Lastly – maybe not for everyone, but whenever I am on my motorbike and my…


07 May

Is Mobile App market the new golden goose for investors?

Remember the 1990s…dotcoms were the rage, everyone everywhere was only and always talking *DOTCOMS*…investing in them, making pots of money…companies were going public daily and people were buying stocks like a pack of chewing gums. Then the bubble burst, it was pandemonium, the stock market crashed and all hell broke loose! Times aren’t very different now…Analysts fear the…


13 Apr

The importance of Mobile App UX

Fast, convenient, easy, efficient - is what comes to mind when one thinks of the Mother of all Fast Food Restaurant chains - McDonalds! McDonalds serves 68 million people everyday in 119 countries. How then, did their Indian food ordering and delivery mobile apps got it so wrong? Why do restaurants need mobile apps? Simple, so customers develop a habit of pulling out their…